A glimpse from one of the previous editions of the fest.

Bacardi NH7 Weekender adds Shillong to its 6th year

by  EVENTFAQS Bureau Entertainment | July 24, 2015 | News

Bacardi OML Bacardi NH7 Weekender

The Bacardi NH7 Weekender started in 2010 and is all set for its 6^th season later this year. The music festival first took place in Pune and over the years has travelled to Delhi, Bangalore and Kolkata. This year, another stop has been added to the festival highway - Shillong, which will kick off the fest on Oct. 23-24. The fest will then head to Kolkata on Oct. 31 and Nov. 1, then Delhi on Nov. 28-29, before culminating in Pune (Dec. 4-6) and Bangalore (Dec. 5-6) on the same weekend.

Speaking about the festival, Manish Seth, Director of Marketing & Sales, Bacardi India said: “Bacardi has showcased marketing excellence across mediums through memorable and unforgettable properties. Through the last 16 years, Bacardi has pioneered in creating memorable music and entertainment properties in India and the Bacardi NH7 Weekender is one such initiative we are extremely proud of being associated with. Over the years, the fest has grown to be one of the country’s most beloved music festivals, spanning multiple stages and multiple genres across cities with a huge lineup of incredible artists from India and around the world. In its sixth year, we are extremely excited to take the festival to a new destination, with Shillong being added as the fifth city. We look forward to welcoming thousands of festival goers this year.”

Expressing his excitement, Vijay Nair, CEO, OML said: “Shillong has been a destination for the festival in our minds ever since we started this journey in 2010. The city has by far the most enthusiastic music fans in the country and to host a festival there, set in the heart of Meghalaya’s natural splendour, is a real honour for us. This year is easily going to be the biggest year in the history of the festival, and we can’t wait till fans get to check out everything we have in store.”

The 2015 festival tickets pre-sale went live on Insider.in on July 10 and sold out by July 12. Bacardi NH7 Weekender has earned the tag of ‘India’s happiest festival’ over the last five years courtesy a precise attention to detail in everything from the artist lineup, to the design of the stages, the art installations at the festival (like the Rockness Monster and NH7 Kabootar), the selection of food, etc. International artists like The Vaccines, Basement Jaxx, Chase & Status, Seun Kuti & the Egypt Kuti, Mutemath, Jon Hopkins and Imogen Heap have performed for the first time in the country at the fest. The lineup has also seen some incredible audio-visual spectaculars and special sets like Roysten Abel’s Manganiyar Seduction, NH7 All Stars, Bombay Metal Project, reggae soundclashes and more.