Encompass manages the launch of Nissan’s Micra X-Shift

Marketing | July 22, 2015 | News

Encompass Nissan

On July 7, Nissan introduced a new variant of the Micra CVT Automatic hatchback along with the launch of the new limited edition Nissan Micra X- Shift. Nissan also celebrated the 5th Anniversary of the globally popular hatchback, unveiled by Guillaume Sicard (President, Nissan India Operations).

Attended by 200 members of the media, the launch event took place at the Grand Hyatt in Mumbai. Encompass, which has been associated with the brand since years now, executed this event keeping in mind the brief of ‘Shift to Fun.’

The event started with a slow dance with a dull grey theme, before ‘shifting’ to a burst of colours with a carnival act, where the car was unveiled. The carnival act comprised Brazilian samba dancers, mime artists, jugglers, stilt walkers etc. who created a visual treat on stage with their vivacious costumes and joie de vivre dancing. To commemorate the limited edition, the entire set represented a larger than life ‘X’ which formed the backdrop of all acts on stage.

Commenting on the event, Sneha Shenoy, Account Director, Client Servicing, Encompass said: “Nissan has been a longstanding client of Encompass, and as always its challenging and exciting to launch of their cars, this one more so it being a limited edition. The brief literally was ‘Shift to Fun’ here, and hence the entire concept including the set and the concept, brought the visual elements of joy to the fore. Given we were literally racing against the clock to deliver on timelines, this one’s special with how beautifully it panned out!”                                                   

 

The event, held at Grand Hyatt in Mumbai, was executed keeping in mind the brief of ‘Shift to Fun.’

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