Vibgyor Joins International Agency MAGNET

Industry Watch | July 15, 2015 | News

Vibgyor Brand Services has just become the newest member of MAGNET, the Marketing & Advertising Global Network (MAGNET) of leading independent advertising agencies.

Commenting on the addition of Vibgyor to MAGNET, Mark Lethbridge, Managing Director, Gravity London and President, MAGNET said “We’re very excited with the addition of Vibgyor to the network as this gives us direct access to the Indian market, whose GDP grew even faster than the Chinese market in the first quarter of this year. Their geographic footprint and their experiential marketing capabilities will be of great interest to our members.”

Speaking about what the agency hopes to achieve with this development, Ankur Kalra, CEO, Vibgyor Brand Services, said “We are thrilled with this development. The network not only gives us access to clients in newer markets, but will also help increase our knowledge and skillsets. By leveraging the network’s strengths, we will offer clients international best practices and latest technology and marketing tools.”

MAGNET comprises of more than 40 member agencies and affiliations and collectively serves some 800 clients worldwide. Members share experience, knowledge and ideas with partner agencies domestically and internationally, collaborating on business opportunities and enhancing their ability to compete, serve clients, grow their businesses and raise the standard of work in the advertising agency industry.

 

With this development, the agency hopes to gain foothold in new markets while expanding expertise

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