SRK celebrates the ‘Don’t Crack Under Pressure’ motto with Tag Heuer

by  Dharm Patel Marketing | July 6, 2015 | News

SRK Vibgyor Brand Services Tag Heuer

A specialist in watches and chronographs, Tag Heuer hosted a spectacular evening symbolizing its brand motto: Don’t Crack Under Pressure (DCUP). Through this motto, Tag Heuer demonstrates its striking attitude, a mindset that is ready to take on bold challenges. Vibgyor Brand Services was appointed to manage and execute this event which took place at Mehboob Studio in Mumbai.

The theme and setup created by Vibgyor for the event paid a fitting tribute to the momentous occasion. In true Tag Heuer spirit, the action-packed evening saw a host of gravity-defying stunts that are an integral part of Bollywood movies. The highlight of the evening was when Tag Heuer Brand Ambassador, Shah Rukh Khan took on the challenge of being amidst the daredevilry and part of the awe-inspiring stunts performed by professional stuntmen, truly living the DCUP mindset. On this occasion, the brand also unveiled the new Aquaracer 300M Automatic Chronograph.

Speaking on the occasion, Brand Ambassador Shah Rukh Khan said: “When you achieve success, it’s tempting to coast along and let your guard down. The key is to keep pushing. You have to find it in yourself, and be motivated by what’s next. The only way not to crack under pressure is to find your own space and never stop trying.”

Commenting on the event, Ankur Gauri, Project Head at Vibgyor Brand Services said, “Vibgyor has been associated with Tag Heuer for few of its events earlier, as well as with its new campaign of DCUP. We conceptualized two DCUP moments, one with the stunt bikers jumping in the air over SRK and other bikers doing a stoppee stunt right next to SRK. The challenge was to time both the moments to perfection keeping in mind the safety of the celebrity. The deliverance was flawless with elements like fireball pyros and stage setting, adding to the grungy feel of the setup.”

The DCUP claim enlightens the mental strength of the dream team, athletes and partners, who reflect the values of the Tag Heuer shield. Each builds on the legend in their particular field, reinventing the rules as they go: be it ace footballer Cristiano Ronaldo, tennis star Maria Sharapova, EDM icon David Guetta, Formula 1 champion Jenson Button or superstar Shah Rukh Khan.