Rajeev Jain, Director, Rashi Entertainment

"As Bollywood entertainment prices go up, clients may prefer international artists." - Rajeev Jain

Business Events | July 2, 2015 | News

WOW Convention Asia

The WOW Convention and Awards Asia 2015 took place on June 25 at JW Marriot New Delhi Aerocity, featuring world class speakers in a string of power packed panel discussions on weddings and social events.

The session ‘Integrating Entertainment in A Social / Wedding Event’ was moderated by dynamic entrepreneur and industry expert Rajeev Jain, Director, Rashi Entertainment. 

Entertainment specialists that participated in the session as panelists included, Mohomed Morani, Director Cineyug, Neelabh Kapoor, Director, Experiential Weddings by Studio Neelabh and Bhavnesh Sawhney, Director, Wedniksha.

Panelists discussed new emerging trends in Entertainment at exclusive social events and the relevance of personalization. They also debated on the percentage of the overall wedding budget that is spent of entertainment. After insightful inputs shared by the participants, it was agreed that 18 to 30 percent of the budget is spent on entertainment.

The experts also threw light on the challenges involved in celebrity entertainment engagement at social events. Another thing that came to the fore was the importance of integrating entertainment in a social event and situations where it takes away from the theme/concept and relevance of the event or over-powers it. It was also concluded that, today, technology has a pivotal role to play where entertainment is concerned.

Explaining the roles of Bollywood and Hollywood at Indian weddings, Bhavnesh said, “Bollywood will never get saturated because just like Cricket, it is a religion in India. However, I feel, Hollywood and international artists are gradually finding their way to Indian weddings and this is a trend that will be seen a lot more in the near future.”

Adding to that, Rajeev Jain said, “The pricing of Bollywood artists is bound to increase. As a result, many clients may prefer to rather rope in an international artist for their celebrations.

Speaking of other elements that have been sensationalizing entertainment at weddings these days, Mohomed Morani said, “Other than film stars dancing, a whole lot of technology and décor is being used to enhance entertainment at weddings and are proving to be crucial components for successful entertainment.

A session on 'Integrating Entertainment in a Social/Wedding Event' was moderated by Rajeev Jain, featuring Mohomed Morani, Neelabh Kapoor and Bhavnesh Sawhney.

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