Johnnie Walker hosts a soiree with John Abraham to celebrate ‘Father’s Day’

Marketing | July 2, 2015 | News

Johnnie Walker Cream Events

Johnnie Walker Blue Label (of United Spirits), hosted a soiree to celebrate ‘Fathers Day’ with John Abraham, his father and the winners of the #DateWithDad contest. Cream Events, which has been associated with the brand since a while, was appointed to manage and execute the event, which took place on June 18 at Taj Lands End in Mumbai.

The evening saw actor-producer John Abraham present a fitting tribute to his father Abraham John, as they came together for the unique campaign #DateWithDad. Adding charm to the evening as a host was actor Boman Irani, who kept the audience engaged as John and his father shared some of their life’s rarest personal moments.

The set design showcased the brand logos in an interesting grid created against a blue backdrop with golden metal strips, maximizing the brand exposure towards media. The entire venue was enveloped in the Blue Label experience with couch seating for all guests and interesting décor set up across the venue extending the brand experience.

Commenting on the set design, Adnaan Shaikh, Head - Creative, Cream Events said: “By extending a luxurious experience to key media and influencers, Cream Events was able to create an ideal platform to reaffirm the message that aims to bring father and son-daughter duos closer to each other.”

Adding further, Pranil Thakkar and Deep Devgun, Lead - Production/Operations, Cream Events said: "It has been a brilliant experience working with the team at Johnnie Walker Blue Label. We created an experience which would enable the brand to present itself in a subtle yet impactful format. Being such a high profile event, the production quality had to be top notch - lights, sound, finishing, it all had to spell brilliance!”

Cream Events, which has been associated with the brand since a while, was appointed to manage and execute the event.

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