Pratap Bose, Mandeep Malhotra and others launch The Social Street
by Dharm Patel Industry Watch | June 22, 2015 | News
DDB Mudra Group The Social Street
Advertising honcho and ex Chief Operating Officer of DDB Mudra, Pratap Bose, outdoor and experiential guru Mandeep Malhotra, Arjun Reddy (an entrepreneur who owns and runs a diversified portfolio of businesses) and Pradeep Uppalapati (who was the Senior Director and India Lead for Global Corporate Development Team at Accenture) have teamed up to launch India’s maiden advertising conglomerate ‘The Social Street’ (TSS).
Positioned as a digitally driven agency, TSS embraces the best in technology processes and systems, across its service offerings which include Branded Content & Entertainment, Shopper Marketing, Media, Out-of-home, Retail, Sport Marketing, Events & Promotions, Rural Marketing, Trade Marketing and Youth Marketing, with operations in Mumbai, Delhi and Bangalore.
The conglomerate will add Advertising, Digital and Social to its offerings by the end of the financial year with more offices spread out across the country. The name ‘The Social Street’ springs from the thought that every brand’s story starts on the street. They are inspired by the lives of consumers. They are born on the crossroads, where the lives of consumers meet the purpose of the brand.
In today's world that thrives on co-creation, two of advertising's most sought after names - Josy Paul, Chairman & CCO, BBDO India and Bobby Pawar, Director & CCO, Publicis South Asia came in to help with the name and the brand identity respectively, of TSS.
Commenting on the launch of TSS, Pratap Bose, Managing Director and Chairman, The Social Street, said, “Our aim at TSS is to find, tell and amplify the stories that are inspired by the lives of consumers and intersect them with brands. We are here to connect the streets that make brands social. Nobody will be able to navigate these streets as well as we can, here's to a crazy ride with The Social Street!"
Adding further, Bose said: “This wouldn’t have been possible without Mandeep, Arjun, Pradeep and all the employees who have put their faith and trust in me. I would also like to thank Josy and Bobby especially, for helping out in their own affectionate way. Also, a big thank you to all my friends in the media, advertising and marketing fraternities who have helped and provided me invaluable guidance.”
Mandeep Malhotra added: “I am very excited and am looking forward to being a part of this unique agency and hope to build The Social Street into one of the hottest agencies in the years to come.”
Pradeep Uppalapati added: “TSS is an agency that is capable of addressing the entire suite of client marketing requirements. It is all about latest technologies and processes to offer our clients nothing but the best. Our strong and diverse team is fully geared up with fresh and innovative ideas to serve our clients. I am really looking forward and excited to be working with Pratap and the team. This will be one of the most exciting journeys of my professional career so far."
The two honchos from DDB Mudra have joined hands with Arjun Reddy and Pradeep Uppalapati to launch the advertising conglomerate.