The DDB Mudra team at Kyoorius Awards

DDB Mudra Group bags the only Black Elephant of Kyoorius Awards

by  Dharm Patel Industry Watch | June 18, 2015 | News

DDB Mudra Group Kyoorius

Kyoorius in association with D&AD, announced the winners of the 2015 Kyoorius Advertising & Digital Awards at SVP Stadium, NSCI, Mumbai a couple of weeks ago. Over 1,600 advertising and marketing professionals from across India and around the world were in attendance at the event.

DDB Mudra Group was awarded the only Black Elephant this year for its direct marketing campaign, Health Cha Shree Ganesh, by Nutralite. Black Elephants are reserved for work that redefines the category it is entered in, by taking risks, creating a new conversation with the audience or lasting impact on the industry.

The winning campaign held for Nutralite gave everyone’s favourite portly idol Lord Ganesha a healthy makeover - with a physically fit statue and equally fit priest, accompanied by sugarfree modaks and offerings at a pandal in Mumbai.

In addition to the Black Elephant, Mudra also had the second highest tally of Blue Elephant trophies. These are awarded to the works which have an original and inspiring idea, are well-executed and relevant to its context and depict creative excellence.

The group’s work included ‘Identity’ for Volkswagen India, ‘Customized Furniture’ for Hometown, ‘Rang De Patang’ for Nerolac India and ‘Health Cha Shree Ganesh’ for Nutralite bagged six Blue Elephants for the agency.

Commenting on the win, Sonal Dabral, Chairman & Chief Creative Officer of the DDB Mudra Group said: “This is a great moment for DDB Mudra Group. I’m so proud of our very talented and hardworking forces. Big congratulations to the teams which worked on the winning projects. The credit of these awards also goes to our great clients who are ready to buy daring and path breaking work.”

Adding further, Madhukar Kamath, Group CEO & MD, DDB Mudra Group said: “Good work rises to the top, appreciation is wonderful, the team is happy. Full credit goes to Sonal and his team for all the work they’ve been doing over the last few years. It is a vindication of the belief-work in silence, let success be the noise.”