Orion Mall organizes a fashion show for lesser-privileged children

by  Dharm Patel Marketing | June 16, 2015 | News

Orion Mall

Orion Mall in Bangalore recently organized a fashion show for lesser-privileged children, called ‘Ramp for Champs’. It was held with fashion choreographer Prasad Bidapa in association with the Smile Foundation as part of the currently underway Orion Festival of Giving.

The fashion show took place at the Lakeside venue of Orion Mall, under a blanket of stars. Now in its fifth year, the fund-raiser event sees celebrities accompany children associated with the Smile Foundation and walk down the ramp.

Film stars such as actors Nicole Faria, Sanjana and Raghu Mukhejee walked the ramp this year as did Grammy Award winner Ricky Kej. Besides well-known celebrities, several achievers from various walks of life like Githa Shankar (Director of Brigade Group) and Charu Sharma (Indian commentator) also took to the stage. Bollywood actor Isha Koppikar walked the ramp as the showstopper in designer Archana Kochhar’s creation.

Also included was another 15-minute fashion show by Bibi Russell, the internationally renowned Bangladeshi fashion designer whose collections are all about ethical fashion. Her work revolves around the uplifting of the downtrodden, giving weavers work and building communities. All the models participating in this event, along with their make-up, the sound and light were all done with no payment involved.

Speaking about the initiative, Vishal Mirchandani, CEO - Commercial & Retail, Brigade Group said: “We as good social corporate citizens are in the service of the community. Orion Festival of Giving is a strong platform for us to channelize the positive change, providing help to the community where it is required. This year we have associated with Smile Foundation to proudly help, support and encourage educating children.”

Adding further, Smita Kalappa, Vice President - Resources & Sustainability, Smile Foundation said: “We believe that education is the key to human development. A well educated child is the greatest asset any country could have. We are happy that this year Ramp for Champs is bigger and better because of our association with Orion Mall’s Festival of Giving. This event is all set to spread many more smiles because of the positive response from the well acclaimed personalities from various fields.”