MTV Bollyland culminates with 8000 fans at Dome, NSCI, Mumbai

Entertainment | June 15, 2015 | News

Live Viacom18 Cineyug

After going to 11 cities with 25 events, BDM (Bollywood Dance Music) festival ‘Royal Stag MTV Bollyland’ concluded this year’s party with a grand finale at Dome, NSCI, Mumbai on June 13.

Close to 8,000 people from the city witnessed performances by 13 renowned Indian musicians such as Mika Singh, Sukhwinder Singh, Shilpa Rao, Neha Kakkar, Akriti Kakkar, Armaan Malik, Nakash Aziz, Shabab Sabri, Shadab Faridi, Siddharth Mahadevan, Sreeram Chandra, Shama Sikandar Sham and Sonu Kakkar. Also present were five DJs who had the fans grooving to their foot-thumping mixes - DJ Chetas, DJ Kiran Kamat, DJ Reme, DJ Tarun and DJ Anshul. Glitterati from the showbiz at the concert included Poonam Dhillon, Ali Mirza, Vindu Dara Singh, Shama Sikander and Nikhil Dwivedi shaking a leg.

Commenting on the success of MTV Bollyland, Mohomed Morani, Director, Cineyug said: “MTV Bollyland had a great response and we have seen astounding success this year. This is one property that fans can get addicted to - attend one concert and you will always attend the next. We have an amazing partnership with Live Viacom18 and this is just the beginning, we would like to promise MTV Bollyland fans that 2015-2016 will see a much bigger and grandeur event. We will bring more artists and cover more cities too.”

In its second year, Bollyland made it large by not only bringing the renowned artists closer to the audience but also discovering the budding singers across the nation as winners of Royal Stag’s ‘Make It Large’ contest. The initiative provided an opportunity to the winners to perform in their cities with the singers.

Commenting on Royal Stag’s association with MTV Bollyland, Raja Banerji, Assistant Vice President (Marketing), Pernod Ricard India said: “We are extremely thrilled that Royal Stag MTV Bollyland has fascinated the entire nation with its musical charm as we successfully hosted the grand finale in Mumbai. Royal Stag is proud of its association with the music fraternity in India and is committed to nurture the young talent in the country through Royal Stag’s ‘Make It Large’ contest. In line with the brand philosophy of “It’s your life, make it large”, this contest saw an astounding participation of young singing talent an endeavor to provide the aspiring singers an opportunity to live the brand promise of 'dream and achieve'.”

Commenting on the new avatar of MTV Bollyland in the country, Jaideep Singh, Sr. Vice President & Business Head, Live Viacom18 said: “MTV Bollyland had a great journey as we travelled across the nation bringing artists and fans closer. This journey has hit the crescendo in Mumbai with the grand finale. Live Viacom18 along with Cineyug has also expanded its reach not only by reaching to the metros but also taking its properties to smaller towns, evangelizing the cause of Bollywood dance music across the country enhancing the experience and augmenting the engagement.”

A property of Live Viacom18 and Cineyug, the grand finale featured Mika Singh, Sukhwinder Singh, Neha Kakkar and more!

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