Percept bags the marketing mandate for Uttarakhand Tourism
by Dharm Patel Industry Watch | June 15, 2015 | News
Percept Sports and Entertainment
Percept Sports & Entertainment, the strategic business unit of Percept One, has bagged the ‘Brand Activation & Promotions’ mandate for Uttarakhand Tourism. The mandate is for a period of two years commencing June 2015, where PS&E will be responsible for conceptualizing, supervising and executing all the events for marketing and promoting Uttarakhand Tourism.
Uttarakhand Tourism had recently called for a multi-agency pitch with an aim to up the ante to scale up consumer awareness, interest and desire to visit the Uttarakhand region as a prominent tourism destination. PS&E was awarded the mandate to scale up the branding and positioning of destination Uttarakhand on the Tourism map of India with an objective to make the region synonymous with world class tourism destinations.
PS&E’s 360-degree scope of work will encompass conceptualizing the complete event design, managing and executing all promotional activities dedicated to promoting Uttarakhand Tourism viz. handling traditional and digital media, outdoor media, venue construct and management, celebrity engagement, public relations, VIP guests, media management and overall logistics for a seamless production. The agency will source active participation of the private sector and local host communities to further expand reach and awareness.
Commenting on the account win, Sanjay Shukla, Chief Operating Officer, Percept One said: ‘’We are very excited to have bagged this prestigious mandate from the Uttarakhand Tourism Development Board. This association will give us a fantastic opportunity to offer innovative, novel creative services and solutions that can cut through the clutter in the market and position Uttarakhand Tourism as a prime global tourist destination.”
PS&E will be responsible for conceptualizing, supervising and executing all the events for marketing and promoting Uttarakhand Tourism.