Encompass manages DTDC Express Limited’s press conference

Marketing | June 12, 2015 | News

Encompass DTDC SunRisers Hyderabad

DTDC Express Limited recently held a press conference at The Oberoi Hotel in Mumbai. Managed by Encompass, the agency’s core objective was to conceptualize, plan, and execute the press conference with minimal elements keeping it classy and communicating the key message of the new identity.

DTDC being the official logistics partner of the SunRisers Hyderabad for IPL Season 8 invited star cricketers David Warner, Dale Steyn, Trent Boult, Bhuvneshwar Kumar and Eoin Morgan to unveil the new logo along with Subhasish Chakraborty (CMD, DTDC) and Abhishek Chakraborty (ED, DTDC). The launch was witnessed by over 30 media personnel. Encompass created a 45-second digital campaign supporting the Nepal tragedy called #SunRisesforNepal with the SunRisers Hyderabad players.

Encompass also created a ‘HomeAwayfromHome’ concept which revolved around the lives of cricketers and how tough it gets since they travel around the world and are away from home all the time. A biography on Subhasish Chakraborty was also announced, which is an inspirational journey that promises to take one through the journey of his life as an entrepreneur and the making of DTDC.

Speaking on the occasion, Abhishek Chakraborty, Executive Director, DTDC, said: “Our rebranding and rechristening coincides with the firm’s global Vision 2020 strategy which is about repositioning DTDC as a complete express logistics player in the markets we operate in. It echoes our aspiration to focus on qualities that make us different from our competitors and more valuable to our customers.”

On the partnership with SunRisers Hyderabad he added: “We are happy to partner with and support one of the best teams of the IPL. This will ensure a good brand recall for us and we are looking at a range of interesting activities. We want to make the most of this association.”

Commenting on the event, Radhika Bubna, Senior Manager - Client Services, Encompass Events, said: “This was the first event executed by Encompass for DTDC as a client. It was a huge success and the client was very happy with the way the event was executed. Being our first time with DTDC we had undertaken a lot of pressure to execute a flawless event with no glitches. The team accepted this challenge and delivered flawlessly.  We look forward to a long lasting fruitful relationship with DTDC.”

DTDC, being the official logistics partner of SunRisers Hyderabad for IPL 8, invited star cricketers to the event.

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