Mandira Bedi and Tara Sharma walk for Max Kids Festival

by  Dharm Patel Marketing | June 9, 2015 | News

Max Craftworld Events

Four-year old property ‘Max Kids Festival’ is a pan-India platform by fashion brand Max, especially for the mother and child. This year the event was held at Infiniti Mall (Malad) in Mumbai and was managed by Craftworld Events.

The agency’s role included end-to-end coordination smooth functioning of the event. Craftworld had to take care of design, creative, stage, ramp, fabrication, printing, sound, light, celebrity management, choreography, props, etc.

The event featured a ‘mom and kid’ fashion show, showcasing Max’s latest summer collection. There were two rounds showcasing ethnic and western wear. With national media present for the event, it was promoted heavily on social media. Other attendees included mall visitors, who were entertained with fun games and gifts.

TV presenter Mandira Bedi, model-turned actor Aditi Govitrikar and actor-turned TV show host Tara Sharma walked the ramp with their kids showcasing the latest Max Summer collection. They also visited the Max store and shopped for kids from NGOs.

Speaking on the occasion, Jiten Mahendra, AVP - Marketing, Max said: “Max Kids Festival is an initiative to offer a fun-filled shopping experience for mothers and kids - reinforcing Max as a perfect fashion destination for the entire family. Through the fashion show the brand is depicting how moms and kids can look fashionable in the new collection.”