Over 200 art teachers attend Classmate's Art Academy launch

Marketing | June 1, 2015 | News


Classmate launched a new initiative - Classmate Art Academy to promote its latest range of art products. The certificate training program brought together art teachers from top schools of New Delhi under one roof, to provide them with a platform to learn new skills. The property was executed by Victor Tango. Classmate recognizes the advantages of nurturing artistic pursuits in the all-round development of a child and aims at providing them with the right tools. The exciting range of Classmate Colour Crew products consist of Sketch Pens, Wax Crayons and Oil Pastels, designed to ensure that the uniqueness of each child shines through in the most colourful way.
The inaugural workshop focusing on oil pastel techniques was organized recently at The Park hotel in New Delhi. It was conducted by Prof. Mamoon Nomani, Head - Department of Art Education & Faculty of fine Arts at University of Jamia Millia Islamia, New Delhi and Rajnish Kaur, a celebrated oil pastel artist. More than 200 art teachers, from 150 of the best schools of Delhi attended the workshop.
Commenting on the occasion, Abhishek Anand, Marketing Manager, Classmate, said, “Classmate – one of India’s leading stationery brand, aims to provide the right tools for a well-rounded development of children. We believe Art is a fundamental component which makes us a unique human being and plays a pivotal role in expanding a child's ability to interact with the world around him/her. With this in mind, Classmate art stationery products are carefully designed to encourage self-expression and creativity in children. Classmate Art academy is another step in this direction, where we plan to create avenues for both teachers and students to hone their artistic skills. It was heart-warming to see the high turnout and enthusiastic participation by teachers for Classmate Art Academy held in Delhi; based on the positive feedback received, we plan to expand the Art academy further by taking it to more cities in the coming future. As the footprint of Classmate Art Academy grows, we will continue to go beyond academics to develop the creative side of students.”
Speaking on the occasion, Tabassum Modi, Managing Director, Victor Tango, said, “It’s been a while that we have seen such an overwhelming response by the top schools of Delhi towards an event. The workshop helped Classmate create awareness about its new range of art products and facilitated sampling to the art teachers. We got to see some brilliant work of art from the teachers as they tested the Classmate art products range. It was truly an inspiring event and we’re very glad we got a chance to do it."

Victor Tango was roped in to execute the launch of the stationery brand's new initiative that aims at promoting the latest range of art products.

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