Fountainhead manages Goa Fest 2015 at Grand Hyatt

by  Dharm Patel Industry Watch | May 29, 2015 | News

AAAI Goa Fest Fountainhead Entertainment

Organized by AAAI, Goa Fest is an advertising festival that brings an experience of Goa complete with sun, sand, music and much more. The 10th edition of the fest concluded at Grand Hyatt recently and was managed by Fountainhead Entertainment (FH), which won a multi-agency pitch.

FH’s scope of work included sponsorship management, branding, fest marketing, production, fest design, hospitality, logistics, awards content, artist/speaker management, show flow, exhibition setup, media management and venue management.

With nearly 2,500 people attendees every day, various industry speakers at the fest included brand CEOs, East India Comedy, Vikas Bahl, Arnab Goswami, Chetan Bhagat and many more. Apart from the sessions, attendees also got to participate in sailing, rain dances, after-hours parties, gala dinners, etc. The award ceremony had performers like Kanika Kapoor, Indiva, Rodney and band.

Explaining the challenges in execution, Rohan Salvi, Vice President - Business Development & Client Servicing (Events), Fountainhead Entertainment, said: “Managing 19 sponsors was a task and plotting each of their branding was even more of a task. We overcame this by highlighting each of the sponsors’ requirement into a master layout so that the respective sponsors knew the branding plan few days before the show to avoid any sponsor conflicts or miscommunications.”

Appreciating FH’s efforts, Nakul Chopra, CEO (South Asia), AAAI, said: “Clearly the faith we put in Fountainhead was justified. We said this spontaneously by the end of the event. Once again, my sincere thanks!”