A face painting activity for KXIP fans!

TIC manages Kings XI Punjab’s branding, activations and events

Marketing | May 27, 2015 | News

TIC

During IPL 2015, T.I.C. managed the branding, activations and events for Kings XI Punjab (KXIP ). The activities commenced with a press conference which was followed by a meet & greet session, stadium/venue branding and activations.

The press conference held in Mumbai was attended by key Tata Motors officials’ along with actor Preity Zinta, owner of Kings XI Punjab, cricketer Virender Sehwag and other key members of the KXIP management. At the press conference the new jersey of the team was unveiled to the media and the announcement of Tata Prima as the title sponsor of KXIP for the second year in a row, took place.

Following, the IPL season kick started with a Meet & Greet session in Pune where the KXIP team enjoyed the warm hospitality of over 20,000 people at the Tata Motors plant. A procession was taken out through the plant where the key representatives of the KXIP team were also given a guided tour of the plant.

The journey continued to Pune and Mohali where T.I.C. managed the entire stadium branding for Tata Motors and KXIP. In the stadium T.I.C. carried out an activation program where T.I.C. displayed Tata Motors Prima trucks and created larger than life wishing bats that were open for KXIP fans to sign on.

This activation was attended by over 40,000 people and the wishing bat was signed by over 5,000 KXIP fans. Apart from this, T.I.C. also organized a face painting activity for the KXIP fans, who thoroughly enjoyed the same.

Post that took place, the Meet & Greet session for TATA Motors regional team members, key TML customers and their families. This was also managed by T.I.C, where celebrity emcee Sameer Kochchar was also roped in to engage the guests.

Along with the above T.I.C. managed the entire branding for KXIP for the IPL season this year. T.I.C. team traveled with KXIP team to all the match venues and managed the entire set of activities flawlessly meeting pressurizing timelines.

The activities included a press conference, meet & greet session, stadium/venue branding, brand association, etc.

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