Zee MELT 2015 records a great response

Business Events | May 26, 2015 | News

Zee Percept ICE

Percept ICE managed the on-ground activation and provided innovative branding solutions to Zee at the MELT Exhibition 2015, a festival of creativity for the advertising, media, digital and marketing industries. Partnering with Kyoorius, Zee held the festival from May 21 to 22 in Mumbai.

The two days were filled with seminars, exhibitions and workshops, culminating with the Kyoorius Advertising and Digital Awards Night on May 22 at NSCI Stadium. The iconic Nehru Centre and NSCI at Worli were transformed into a zone of buzzing activity, a hub that attracted over 5,000 people over two days, who connected over the topics of creativity with marketing.

Zee MELT 2015 included content divided across four key pillars viz. Learning, Networking, Showcase and Celebration. Events under these headers were driven and curated by content partners and participating brands at the fest. Each of these events gave delegates the opportunity to gain real insight into the creative communications industry from industry specialists.

Other partners included GroupM, D&AD, Hindustan Times, Happy Finish, Afaqs, Pepperfry, Future Laboratory, Hyper Island, The Partners, BrandMusiq, One Eyeland, Maxus, Youtube, Google, BARC, etc.

Commentign on the fest, Rajesh Kejriwal, Founder CEO of Kyoorius, said: "MELT is truly a one-of-a-kind festival, bringing together the most energetic minds in marketing, advertising, media and digital. It's also a fantastic concept that reinvents the role that partners such as Zee and GroupM play. Both have collaborated with us to curate content, thus becoming active partners who are directly involved in creating what is sure to be an exciting and stimulating two days."

Adding further, Punit Goenka, MD & CEO of Zee Entertainment Enterprises Limited (ZEEL) said: "Zee is proud to partner with Kyoorius at MELT 2015, which promises to be India's largest celebration of creativity. MELT offers us a platform to curate and present thoughts and lessons that all of us in the business need to know. We are looking at crowdsourcing content ideas, where we will give people the opportunity to put forth their ideas which Zee will then evaluate."

Percept ICE executed the on-ground activation for Zee at MELT that took place at Nehru Centre and NSCI Stadium in Mumbai.

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