Toast Events manages the launch of fashion house Splash in Bengaluru
by Dharm Patel Marketing | May 25, 2015 | News
Toast Events Splash
Toast Events was chosen to execute and manage the launch of Dubai based fashion house Splash in Bengaluru on May 23. The store, having a presence in over 14 countries, launched its 17th store in the country on Commercial Street.
This store, being one of Splash's biggest in India, sprawls across three floors. The launch witnessed a grand opening with over 500 customers in the first few hours of its opening. Interactive activities like themed photo booths for the customers were set up across the store.
Fashion bloggers and media professionals were invited to witness the new ‘Love Summer’ collection as 16 models dressed in Splash clothing and accessories walked into the store starting the fashion show right from the entrance of the store. The models made their way to the top floor, establishing their look on designated spots on every floor.
On the top, a stage, lights and sound was set up for the final fashion showcase. The models took to the ramp as the band Peepal Tree performed to groovy pop tracks creating an overall experience that was fresh and youthful, just like the brand. The band continued to perform, covering some of their own compositions that got the crowd dancing.
Commenting on the event, Pummi Khanchandani, Assistant Manager - Client Servicing, Toast Events, said: “The event gathered a lot of attention! It was a great turnout seeing customers, fashion bloggers and the media excited about the brand and the new collection. The models in the fashion show looked great in Splash and their performance with the band elevated the whole show.”
The launch witnessed a grand opening with over 500 customers in the first few hours of its opening.