'Happy with Nissan' campaign covers 124 locations across 100 cities

Marketing | May 21, 2015 | News


The third season of the ‘Happy with Nissan’ campaign took place from May 12 to 18, where Nissan hosted a series of camps in 124 locations across 100 cities in India to improve customer confidence and satisfaction.

Now in its third season, the previous two seasons delighted 40,000 customers. The customer outreach initiative helps Nissan’s after-sales service team to proactively meet customers face to face, understand their issues and find appropriate solutions.

The campaign includes free vehicle check-ups as well as customer-focused communications to not only resolve pending and immediate service-related issues, but also educate customers about the benefits of authorised service centres and the use of genuine spare parts and accessories.

Customers were entitled to a free car check-up, wash and 20% discount on labour charges. All vehicles underwent a thorough 60-point check. Every customer was also entertained with various engagement activities, where families could win accessories, car care products, free-washing coupons as well as restaurant and movie vouchers through lucky draws. Other benefits included discounts up to 20% on Nissan’s accessories. Customers could also opt for extended warranty at a base price up until 365 days and a discount of 10% after the first year.

Commenting on the campaign, Arun Malhotra, Managing Director, Nissan Motor India said: “This initiative gives us a platform to connect with our customers, offering quick and effective solutions to their problems. As we continue to grow in India, customer satisfaction remains our key priority. We are committed towards optimizing our after-sales service operations and aim to become one of the most customer-friendly brands in India.”

The week-long campaign, held to improve customer confidence and satisfaction, is now in its third season.

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