Nickelodeon engages children with augmented reality

Marketing | May 19, 2015 | News


Nickelodeon, for the first time, is giving children a chance to be animated in real life. This was made possible through augmented reality, which the brand incorporated in its range of engaging activities held at Oberoi Mall in Mumbai over the weekend.

Called the Motu Patlu Hero Hunt, the campaign is based on TV show Motu Patlu. Bringing alive the idea of the hunt, a virtual wall gives kids an experience of featuring on the show. On a big plasma screen, Motu Patlu welcomes the kids to act out a few lines with them that is then simulated on the screen to bring alive the experience of acting with the characters.

Speaking on the activity, Nina Elavia Jaipuria, EVP & Business Head - Kids Cluster, Viacom18 said: “At Nickelodeon we have always endeavored to make dreams come true for kids through campaigns like Nickelodeon ‘Be the Boss’ and this latest one as well, which is an opportunity for kids to turn into a star with their favorite superstars Motu Patlu.”

Commenting on augmented reality being used to amplify the campaign, Jaipuria said: “We have always ensured that engagement is at the core of all our campaigns. This time too, augmented reality will give kids a glimpse of how they would be animated on television, adding to the intrigue and interest of the campaign.”

Based on the show Motu Patlu, a range of fun-filled activities for kids was held at Oberoi Mall in Mumbai.

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