8 factors that add novelty to large-scale weddings, by Bhavnesh Sawhney
by Kanika Mehta Weddings | May 19, 2015 | News
Bhavnesh Sawnhey Wedniksha
Bhavnesh Sawhney, Director, Wedniksha reveals that the key is to retain the essential aesthetic elements but give the concepts a modern twist, in order to keep up with the times, when planning elaborate wedding celebrations.
He says, “There has been a metamorphosis of the Indian wedding, in the true sense of the word. A large- scale wedding today doesn’t only indicate a large number of ceremonies and functions, as it did in the past. It now means having those functions in a way that not only redefines grandeur but also remains completely out of the box.”
1.Out of the ordinary Wedding Destinations
In the recent past, destination choices like Goa, Udaipur and Bangkok have been replaced by the likes of South Africa, Greece, and Venice among various others. Primarily because, just hosting the wedding celebrations in an exotic, yet offbeat location significantly ups the novelty quotient of a wedding. To hold events that are unique and ‘different’ remains amongst the top priorities of clients who host the biggest weddings in the country. Wedniksha has conceptualized and executed extravagant weddings in Sun City, South Africa, Dubai and various other fascinating destinations.
2.‘Substance over Style’ for Entertainment
This is a shift from acts performed by mainstream artists. A growing number of couples are choosing substance over style with the likes of Manganiyar Seduction and Aerial Acrobatics. This is done in order to enthrall the guests with performances which are unique in nature and give the wedding a distinctive element.
3.Presence of International Performers/ Bollywood A-listers
Almost every big fat wedding today sees artists who are recognized around the globe, gracing one or more of the celebrations. The aforementioned artists deliver the kind of allure and appeal, which a Big Fat Indian Wedding deserves. Apparent examples include the likes of Sanjay Hinduja’s wedding in which we incorporated global sensations like Jennifer Lopez and Nicole Scherzinger for entertainment.
At a recent Sangeet Wedniksha executed for a distinguished client in Hyderabad, Bollywood A-listers like Priyanka Chopra, Jacqueline Fernandez, Riteish Deshmukh and Ranbir Kapoor were roped in to perform and interact with the guests.
4.Tailor-made Decor Concepts
Weaving a concept into the décor at a wedding is aimed at letting a particular aspect radiate significant influence over the proceedings. From the bride/groom’s favourite piece of art and their historical nuances to their fondness of a luxury item, many such elements are being intertwined meticulously with various décor elements across multiple celebrations.
5.Capturing to perfection
Clients have increasingly begun emphasizing on the importance of exclusively designed videos to make their big day, memorable for a lifetime. While photographs remain important, it is safe to say that videos as a medium are becoming increasingly popular. Hugely trending these days are videos, not only filming the wedding but the ones that are played during the course of the celebration entailing the bride and the groom and their families as protagonists.
For the aforementioned Sangeet in Hyderabad where we created a movie like video depicting the heavenly match of the couple played by themselves around different plots. We also did a K-projection at a wedding in Jaipur, which was a 4 minute AV that showcased the concept of reincarnation wherein the journey of the couple from the Rajput era till today’s day and age was depicted.
6.Social media hype
The Big fat Indian wedding doesn’t only have to be big in the real world but also has to be enormous in the virtual world! Websites, blogs and hashtags, are giving a unique social media presence to the couple on their special occasion. It acts as a double whammy as it allows for their friends and family to be updated about the details of the wedding.
At Wedniksha, we often provide unique logos bearing the initials of the couples and exclusive websites and Facebook pages designed to their taste.
7.Personlisation / Customisation
Clients that host large-scale weddings like to have every aspect of the wedding customized and personalized for their guests such, even the audio they will listen to while traveling in the car!
Be it the Guest welcome or the couple’s grand entry for the ceremonies, today each aspect needs to be designed and executed to perfection.
We have in the past, designed personalized radio shows for the guests wherein the RJ spoke about the upcoming events, trivia on the city followed by the families and friends showering blessings on the couple and the favourite songs of the couple being played.
8.Retaining the true meaning and sanctity of the Vidhi / Pheras
The Pheras are the most important aspects of a wedding. Indian shlokas and mantras, though they hold immense value, are rarely understood by the guests or the couple themselves. Therefore comes in the trend of depicting their meaning through dance or translation. At a destination wedding in Jaipur, we used dancers to depict the essence of the meaning of the mantras during the Pheras.
The director of Wedniksha reveals that the key is to retain the essential aesthetic elements but give the concepts a modern twist, when planning elaborate weddings.