Fountainhead manages Max Fashion Icon India 2015

Marketing | May 14, 2015 | News

Fountainhead Entertainment Max

Max Fashion Icon India 2015, in association with Cosmopolitan, is a nationwide search for the most glamorous and fashionable stars in India. The fifth season of the four-city model search went to Lucknow, Pune, Hyderabad and Bhopal, before culminating with a grand finale at Vivanta by Taj Gurgaon.

Fountainhead Entertainment was appointed to conduct the regional castings in multiple cities, grooming sessions and the finale. Its role included end-to-end management of logistics, venue booking, coordination with contestants and judges, show running, backstage management and artist management.

Commenting on the association with the brand, Rohan Salvi, Vice President - Business Development and Client Servicing (Events), Fountainhead Entertainment, said: “We have worked with Max on a number of projects in the past. We also have a good working relationship with Marc Robinson (project director) and have organized multiple fashion shows for him in the past as well.”

Close to 150 people including renowned faces from the fashion industry attended the event. The panel of judges included Vasanth Kumar (Executive Director, Max), Marc Robinson (Project Director), Nandini Bhalla (Editor, Cosmopolitan) and actress Ileana D’Cruz. Each round of the fashion show was interspersed with a singing performance by Rachel Varghese.

Speaking about the timely challenges faced during the show, Salvi said: “The lighting, content and tracks had to be personalized for each of the contestants within an extremely short duration of time. Changeovers from one look to another and lining up of contestants for the next sequence had to be done within a span of only a few minutes."

With actress Ileana D’Cruz on the panel, the fifth season of the hunt went to four cities before culminating with a grand finale at Vivanta by Taj Gurgaon.

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