DDB Mudra Group announces a new leadership structure for DDB MudraMax

Industry Watch | May 12, 2015 | News

DDB MudraMax DDB Mudra Group Mandeep Malhotra Pratap Bose Madhukar Kamath

In line with the changing consumer and market dynamics along with the imperative need to offer seamless consumer engagement solutions to clients, DDB Mudra Group recently announced the realignment of its Media, OOH, Experiential and Retail businesses that are offered under the DDB MudraMax brand. This announcement comes shortly after Mandeep Malhotra, President and Head, DDB MudraMax leaves DDB Mudra group to start his own venture along with Pratap Bose (who used to serve as COO, DDB Mudra Group).

Sathyamurthy Namakkal, currently Executive Director, DDB Mudra Group and President, DDB MudraMax Media (including Digital), will now additionally take charge of the DDB MudraMax OOH business. This consolidation bolsters the multi channel media offerings of the group.

Aneil Deepak, currently Executive Director, DDB Mudra Group and Head of Ideas, DDB MudraMax, will now take charge of the DDB MudraMax Experiential business as well. Deepak has been istrumental in campaigns for clients in the Experiential and Engagement space viz. Health Cha Shree Ganesh, The Misunderstood Scoreboard, Eye for an Eye. 

Sameer Mehta, Head - Business & Operations, TracyLocke, will take independent charge of the business and will now report directly to Madhukar Kamath, Group CEO & MD, DDB Mudra Group. 

Commenting on the restructuring, Madhukar Kamath, Group CEO & MD, DDB Mudra Group said: “Partnering our clients in solving their business challenges and rewarding top performers in the group have always been top priority for us. Realigning the DDB MudraMax business helps us achieve both these objectives. We will also see several young and deserving talent in the group grow into positions of responsibility aligned to our constant endeavour of building an agile organization.”

Mandeep Malhotra, President & Head, DDB MudraMax has left the group to start a new venture with Pratap Bose.

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