KidZania and join hands to launch first furniture studio activity for kids

Marketing | April 30, 2015 | News


KidZania Mumbai, a Global Indoor Theme park, has partnered with, India’s largest online furniture and home products marketplace to launch the Pepperfry Furniture Studio.
This exclusive tie-up will feature two exciting activities for the kids - ‘The Custom Modular Furniture Assembly’ that will teach them to comprehend the artistic practice of making furniture and the ‘Custom Modular In-time Delivery’ will help them understand the importance of quality products, punctuality and time management. Both these activities illustrate the highest quality standards that go into making of great furniture and building a top-of-the-line establishment. Children who choose to participate in these activities will be recognized as the ‘Pepperfry Furniture Champs’.
Speaking on this new launch, Viraj Jit Singh – Chief Marketing Officer, KidZania India, said, “We welcome, to the KidZania Mumbai family. The furniture studio perfectly blends fun & learning. While the experience provides a window for kids to understand e-commerce industry, the assembly of furniture helps build a repertoire of practical skills, refines their motor skills, builds their self esteem and makes them independent thinkers.“
Speaking on the occasion, Ashish Shah, COO and Founder, said, “We are delighted to partner with KidZania Mumbai to initiate the first-of-its-kind knowledge and skill development based carpentry workshop for the future generation. At Pepperfry we believe that through this ingenious platform, we will be able to provide children a fun and experiential based learning experience that instils creativity, planning, independent thinking and problem solving in kids. Personally, as a parent I feel that the activities conducted at KidZania Mumbai help to broaden their horizon when they learn how to manage a complete lifecycle of a product or a service through role plays. At our Studio in KidZania Mumbai we will take kids through the entire online furniture buying lifecycle from placing the order to manufacturing, quality checks, packaging and finally making delivery at the customer’s doorstep".
At KidZania Mumbai, brands have sponsored 33 activities: Amity University, Bajaj Electricals, Big Bazaar, Birla Sunlife Insurance, Cadbury, Camlin, Central, Coca Cola, Club Mahindra, DHL, E-Zone, Furtdao School of Music, Godrej Securities, Hardy’s, Health Spring, Hyundai Motors, Kellogg, MOD, Nerolac Paints, Parle Agro, Parle Biscuits, Pepper Fry, Radio City, Sbarro, Shaimak, Star TV, Times of India, Toonz Animation, Yes bank to name a few.

The exclusive tie-up will feature two exciting activities for kids that will help them learn the value of quality, punctuality and time management.

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