PS&E executes the launch of the Xiaomi Mi 4i smartphone

Marketing | May 4, 2015 | News

Percept Sports and Entertainment

Percept Sports & Entertainment (PS&E), the strategic business unit of Percept One, managed and executed the Xiaomi Mi 4i smartphone worldwide launch event on April 23 at Siri Fort Auditorium in New Delhi. This was the first major launch event of the brand outside its homeland China.

The event saw 2200 delegates and 200 media personnel congregating at the auditorium. They were sent personal invites, e-mailers and SMS after the Mi fans registered on digital platforms. Fans from across the country attended the event. The VP of Global Operations, Hugo Barra took the stage and spoke about the premium features of the phone and interacted with the audience. Xiaomi CEO Lei Jun and President Bin Lin were also present at the event.

PS&E set up a 40 x 22.5 ft large screen on the main stage to display the audio visual content. The live stream of the event was made available at the Xiaomi website. After Hugo Barra’s address, delegates made their way to the experience zone where the new product was showcased. The delegates also received refreshments and Mi bags post the event.

Commenting on the event, Sanjay Shukla, Chief Operating Officer, Percept One, said: “It was quite a challenging mandate given to us. Percept handled the event end to end including getting the fans to the venue. The product was showcased beautifully, where visitors got a look and feel of the product. We look forward to many such associations in the future.”

The event saw 2200 delegates and 200 media personnel congregating at the Siri Fort Auditorium in New Delhi.

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