Percept Sports & Entertainment bags the marketing campaign for Chandigarh Tourism

Industry Watch | April 15, 2015 | News

Percept Sports and Entertainment Chandigarh Tourism

Percept Sports & Entertainment, the Strategic Business Unit of Percept One, has bagged the prestigious Brand Activation mandate for Chandigarh Tourism. PSE bagged this account following an intense multi agency pitch process. The mandate is for a period of 2 years. PSE will be responsible for providing holistic and seamless solutions for the promotion and branding of Chandigarh Tourism commencing April 2015.

The very first initiative of the Brand Activation program initiated by the Tourism Department, Chandigarh Administration to promote and popularize destination Chandigarh is the ‘Adventure Sports Carnival 2015’ scheduled to be held from 22 April to 26 April, 2015. This 5 day event will be held at the popular Exhibition Ground, Sector-34 in Chandigarh, and will witness a range of extreme Adventure Sports. Activities include Bungee Jumping, Commando Slithering, Cage Rides, Zip Line, Hot Air Balloon, Zorbing, ATV-Dirt Track, Repelling Wall, Paintball Battle game, Human Zorbs, Sumo Wrestling, Olympic Archery, Air Rifle Shooting, Cricket Bowling Machine, Mountain Bikes, Velcro Wall, Rocket Boom, Trampoline catapult, Inflatable Rock Wall, Big glove boxing, Water Zorbing with swimming pool, Jumping Jack trampoline, Magnetic trampoline, Magnetic fishing tub, Obstacle Course featuring: Rope Bridge, Commando Net, Parallel Rope, Rope ladder, Bull ride, and a Running Bungee.

In order to make the Adventure Sports Carnival more vibrant and inclusive, three Musical Evenings will be held featuring celebrated singers and musicians wowing the crowds. Multiple Food & Beverage stalls with a wide menu choice catering to one and all will deck the venue. Numerous stalls have been allocated for the sales of Adventure Sports Equipment to cater to the needs of the adventure seeking youth.

In addition to planning and executing a colossal, flawless and secure ground event catering to diverse crowds spanning 5 days, a key challenge for PSE is to create a mass communication plan for this Carnival that will enable attendees and participants to be aware of the detailed offerings of the 5 day entertainment extravaganza and bonus dare–devil acts that will be performed by adventure aficionados and professional experts.

Speaking on the account win, Sanjay Shukla, Chief Operating Officer, Percept One said, ‘’We are fortunate to have received this esteemed mandate from the Chandigarh Tourism Department and attain an opportunity to execute the very first edition of this innovative and landmark Adventure Sports Carnival event. An event this enormous will require tremendous levels of planning and organizing to ensure that we generate phenomenal awareness to attract substantial footfalls as also host a seamless and secure ground event. The PSE team is looking forward to accomplish a memorable milestone event and achieve the challenging mandate assigned to us. We hope to forge a long and successful partnership with the Chandigarh Tourism Administration going forward.”

PSE will be responsible for providing holistic and seamless solutions for the promotion and branding of Chandigarh Tourism commencing April 2015.

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