Total Recall executes Lenovo India’s A7000 launch in 5 cities
by Kanika Mehta Marketing | April 15, 2015 | News
Total Recall Lenovo
Total Recall headquartered in Bangalore recently executed a multi-city smart phone launch. The first launch was at New Delhi on April 7 followed by launch in Mumbai, Chennai, Hyderabad and Bangalore, concluding on April 11.
Total Recall was involved from conceptualization to execution of the multi city event, the launch concept were based on the key USP’s of the smart phone. Unlike a traditional launch A7000 was launched in cinema halls equipped with Dolby Atmos technology.
Lenovo A7000 is the world’s first smart phone which has Dolby Atmos feature and the same experience was given to attendees in the cinema hall during the launch.
The cinema halls were exclusively blocked for the A7000 launch. Total Recall was responsible for managing starting from attendee registrations to the entire execution of the event. Post the launch, attendees enjoyed a special movie screening.
The event saw attendees from the Press and Media, social media influencers, bloggers and Lenovo consumers. Total Recall was also responsible for setting up a product demo zone which gave attendees a complete product experience.
Commenting on the event, Cherish Tota, Co-Founder, Total Recall said: “We wanted the guests and media to experience the launch of A7000 and see for themselves how brilliant this product is. The entire look and feel of the event needed to reflect A7000’s key USP’s.”
After a successful A6000 launch three months ago, the agency was engaged by the brand to manage this multi-city launch.