Cigna TTK Treadmillion Challenge to put Bengaluru's fitness to test

Marketing | April 13, 2015 | News

Cigna TTK Treadmillion Challenge Procam International TCS

Counting down to the 8th edition of the TCS World 10k marathon, Procam International and the marathon’s official Health Insurance partner Cigna TTK are all set to test Bengaluru's fitness levels with the 5-minute Cigna TTK Treadmillion Challenge in association with TCS, Jabong and Volini. Inspired by the success of the event in Mumbai, the Bengaluru edition of the challenge began on April 9.

The initiative allows participants who may or may not be running the marathon to challenge others to their best 5-minute run on a treadmill, which is a combination of distance covered and calories burnt. Spreading over more than 30 days until May 9, the challenge is travelling to multiple locations that include five corporate houses, five Resident Welfare Associations (RWA), five joggers’ parks and three malls across the city.

The challenge encourages people across all age-groups keen on being fit to participate in the event and win a host of exciting prizes, seamlessly blending their motivation to keep fit with their competitive spirit. The winner, who burns most calories and covers the maximum distance at each touch point moves forward to battle it out for ultimate glory at the TCS World 10K ' Mirchi Get Active Expo' on May 9 at the Kanteerava Stadium for the grand finale. The overall winners will take home attractive prizes worth INR 5,00,000.

Commenting on the association, Sandeep Patel, MD & CEO, Cigna TTK Health Insurance said: “We're delighted to be the official Health Insurance partner of the TCS Bengaluru 10K Run 2015. At Cigna TTK we believe 'Health hai toh life hai' and we believe in partnering our customers in illness as well as in wellness. It's important to keep track of one's health and we hope that the challenge will motivate people to participate in the run.”

Launching the challenge, Ajit Ravindran, Vice President, Procam International said, "After the success of the Cigna TTK Treadmillion Challenge in Mumbai in January, we felt that it was the ideal curtain raiser for the TCS World 10k as well. As a city that has always prioritized fitness, we are sure that Bengaluru will be a perfect host for the challenge as well. It offers the city the perfect opportunity to prove its fitness, allowing citizens to test their preparedness for their oldest and most favourite run.”

Procam and Cigna TTK are organizing this challenge to count down to the 8th edition of the TCS World 10k.

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