Asian Paints Colourpro Leap 2015 goes to five cities
by Dharm Patel Marketing | April 10, 2015 | News
Asian Paints Work Ventures
Asian Paints recently held Colourpro Leap 2015 ‘Learn Everything About Paints’ in five cities - Chandigarh, Jaipur, Indore, Coimbatore, Kochi. Work Ventures was appointed to manage the activation after winning the project over a multi-agency pitch.
It is an exclusive program where it takes invited students, contractors, architects and interior designers through the basics of paints and at the same time showcases the brand’s premium range of products and services offered. The setup comprised different spaces created to showcase different products and services.
Commenting on the event, Trisha Gupta, Project Head, Work Ventures, said: “This was the first time we were executing Leap, so the most important thing was to understand the brand and its different products. We wanted to appeal to the attendees by using all the senses while educating them at the same time, hence there was a lot of detailing that went into the creatives. Operationally the challenge was to create and install this huge setup overnight but our team worked really hard and delivered everything as per the client’s expectations.”
Adding further, Monica Rankawat, Senior Manager, Work Ventures said: “Our team has worked day & night to bring out the right colours. All in all it was a great experience and we look forward to more such opportunities with Asian Paints.”
Work Ventures was appointed to manage the activation after winning the project over a multi-agency pitch.