We MediaWorks manages the Airloyal exhibit at AD:Tech, New Delhi
by Dharm Patel Business Events | April 9, 2015 | News
Airloyal We MediaWorks
AD:Tech New Delhi, the Digital Marketing & Advertising Conference & Exhibition, was held over two days at the Leela Ambience Hotel in Gurgaon last month.
Airloyal is a fast growing mobile advertising company and its Ladooo app is engaging millions of consumers in India. It is also helping some of the top Indian brands to build solid engagement with consumers, so AD:Tech was a great place for the brand to showcase this. We MediaWorks was appointed to design a unique and stylish exhibit for Airloyal.
Explaining the brief, Prince Anand, Director, We MediaWorks, said: “Firstly, Airloyal had a prime space location that needed to be translated into an eye-catching zone .We designed the exhibit keeping in mind the objective of the brief and lent it a creative dimension that would stand out amongst other exhibits. Secondly, being a technology company, Airloyal wanted to have giveaways which were different and unconventional. After a lot of brainstorming, we came up with the idea of giving nicely customized packaged moti choor ladoos along with a personalized note from the CEO of Airloyal. Besides the ladoos, Airloyal also distributed branded powerbanks and customized t-shirts.”
Adding further, Anand said: “The designing of the kiosk and showcasing the relevant message in and around the exhibit was done convincingly, living up to the client’s expectations. Demo zones were accordingly designed to share information amongst the visitors.”
Impressed with We MediaWorks, Raja Hussain, Founder & CEO, Airloyal, said: “We spoke with several event management companies. But when we came across We MediaWorks, we connected; they were able to understand our vision. We worked on creatives with multiple rounds of revisions till we got what we wanted. The agency was patient and supportive throughout the process. In the end, they delivered extraordinary results for us. There are a number of cases where they have gone beyond the brief and surprised us positively. They organized well-trained booth staff and helped us host one of the most happening parties at the event. We would definitely work with them again and I recommend their services to anyone looking at organizing a high impact event.”
Airloyal wanted to showcase its expertise in helping top Indian brands build solid engagement with consumers.