MTV launches ‘The Great Selfie Challenge’
by Dharm Patel Marketing | April 7, 2015 | News
Since being coined in 2002, the word ‘selfie’ gained popularity mainly in 2010 and by 2013 it was declared the ‘Word of the Year’. As people around the world go crazy taking selfies in every pose and situation possible, MTV is all set to pay tribute to the phenomenon with ‘The Great Selfie Challenge’.
Powered by Panasonic Smart Phones, it is a unique show where five selfie enthusiasts will get the opportunity to travel across India completing challenges in the quest for the most epic selfie ever. MTV is looking for selfie buffs who are willing to travel thousands of kilometers, go to logic defying lengths, doing some of the craziest stuff imaginable - from cliff diving to going underwater to hanging out with ghosts - all in the bid to get that perfect selfie.
All one needs to do in order to be on this show is to complete three selfie challenges that have been laid out on www.mtvindia.com/selfie. The five best entries will be selected to experience the most thrilling and adventurous selfie dares.
Explaining the phenomenon further, Ekalavya Bhattacharya, Digital Head at MTV India said: “The selfie was supposed to be like every other fad that came and went, but that hasn’t happened and I personally don't think it is something which will die any time soon. While several brands have tried to create a quirky campaign around selfies, none of them have been particularly striking. They have almost always exclusively been contests asking users to send in their photos. How boring! What’s different about this show is that it isn’t just about an epic selfie but also the incredible, crazy and adventurous story that’s behind every great click.”
Held for selfie-obsessed millennials, five enthusiasts will get to go to some amazing lengths to get the perfect selfie.