Usha Uthup performs at UltraTech Star Awards in Mumbai

Marketing | March 27, 2015 | News

UltraTech Fountainhead Entertainment

UltraTech Cement recently gratified its top Mumbai stockists at the UltraTech Star Awards. Held at Grand Hyatt in Mumbai, the event was executed by Fountainhead Entertainment (FH) which has been associated with the brand since a long time.

Nearly 350 stockists and their families were a part of the celebration not just as spectators but also as performers. A choreographer was called upon to train them for the performances a week before the event. The evening kicked off with a mentalist act by one of the dealers’ son, followed by a karaoke contest. The performers (stockists and their families) participated in the dance contest and fashion show, after which prizes were distributed for all contest winners.

Three award segments were juxtaposed with comedy acts by Dadi, Gutthi & Raju (from Comedy Nights with Kapil). There was also another mentalist act by Sixth Sense Non Sense and the grand finale was of course the performance by Usha Uthup.

Commenting on the show, Rohan Salvi, Vice President - Business Development and Client Servicing (Events), Fountainhead Entertainment, said: “The highlights of the event were the performances by all the stockists’ wives and children. The comedy acts were hilarious and enjoyed by all. Usha Uthup’s finale act made the crowd stand up and dance, bringing the evening to a perfect end. The only challenge for this event was to manage five artists and the internal performances together.”

Appreciating Fountainhead’s efforts, Payal Babbar   AVP - Marketing Services, UltraTech Cement said: “Fountainhead was successful in meeting all expectations laid down & executed an admirable event.”

Fountainhead managed the event, which also saw performances by ‘Dadi, Gutthi & Raju’ among others.

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