T.I.C. concludes the Tata Motors T1 Prima Truck Racing Championship
by Kanika Mehta Marketing | March 25, 2015 | News
T.I.C. T1 Prima Truck Racing Championship Tata Motors
On March 15, 2015, T.I.C. executed the second season of T1 Prima Truck Racing Championship at the Buddh International Circuit, Greater Noida. The event was said to have attracted 35000 people.
Participants were thrilled to see racing superstars competing, concluding with last year’s winner Stuart Oliver of Team Castrol Vecton winning and therefore retaining his Tata Motors T1 Prima Truck Racing title.
Steve Thomas of Team Allied Partners and Steven Powell of Team Tata Technologies finished on second and third position, respectively.
The audience also enjoyed performances by bollywood celebrities Shankar, Ehsaan & Loy along with performances by Badshah and Benny Dayal. The event was hosted by Manish Paul and also featured a Harley Davidson bike race.
“In spite of heavy rainfall, we received huge numbers and the audience kept the momentum high all the time. We are delighted with the whole experience as our focused hardwork has paid off. I firmly believe that Trucking and T1 Racing is here to stay in India,” said Gaurav Dhall, MD, T.I.C.
The 2015 edition of T1 Prima Truck Racing Championship, included various activities, executed by T.I.C. ‘Roadshows’ to approximately 500 locations, mall activations to 25 cities across, TASS (TATA Authorized Service centres) activities in 115 cities, 20 Trophy Relay events, a Motion Sensor Game and many more activities across India were carried out.
For the first time, a 'touch and feel' section for select visitors was created, where audiences could view and examine the trucks, upfront.
A focused and integrated marketing plan, and lead up activations was the reason behind an overwhelming reponse from audiences that attended the event inspite of the heavy rains. This left T.I.C. with the added challenge of creating 'back-up' plans due to the rains and also managing the large crowds that gathered.
The second edition of this championship at the Buddh International Circuit in Greater Noida is said to have attracted 35,000 people.