MTV Bloc Party freezes on Juhu in Mumbai as its venue

by  Dharm Patel Entertainment | March 23, 2015 | News

MTV Bloc Party MTV

After holding exclusive pre-parties in twelve different cities, the hunt for the perfect ‘bloc’ for the Karbonn Smart MTV Bloc Party is over. The party people have voted for the Juhu bloc in Mumbai to host the party where MTV will pack in a sundowner by the beach and after-parties spread all across the bloc. The event is programmed by Submerge and also has on board event partner World Music Stage, ticketing partner Insider.in and online partner Festival Sherpa.

Hosted by Nikhil Chinapa, the fest will take place on April 11 and 12. Opening at 3pm at the beachfront Juhu Hotel, the party will spill out to multiple night-party blocs across Juhu after 10 pm. The two-day music festival will see MTV bring together more than 30 world-class DJs, including DJ BL3ND, Bassjackers, Rewire & Varski, Nucleya, Ash Roy, Calm Chor, Ankytrixx, Reggae Rajahs, Lost Stories, Su Real and many more. Party-goers will need just one ticket (available on insider.in) to attend all the parties all through the bloc. They can club hop with the MTV hop-on-hop-off Bloc Party cabs which will ferry them across venues, ensuring a seamless party transition.

Speaking about the concept, Sumeli Chatterjee, Head – Marketing, Media and Insights, MTV said: “MTV’s Bloc Party brings the party right at your doorsteps in the city with not just one or two stages, but integrates the whole of Juhu bloc. Crazy audio-visuals and massive sundowner live acts by our world-class DJs that spread across both the days, young people will definitely take back happy party memories from this music festival. We are playing with the concept of light and geometry that will make it a spectacular and musical sunset by the beach, and a treat in the Mumbai summer.”

Commenting on the association with the property, Shashin Devsare, Executive Director, Karbonn Mobiles said: "MTV has the finger on the pulse of the youth and by partnering with the channel on exclusive concepts like MTV Bloc Party, we are looking forward to reaching out to the urbane youth which prefers to be connected with its peer groups 24x7 and enjoys innovative technology. By combining cutting-edge mobile technologies with the best of music and dance experience, we at Karbonn endeavour to bring the consumers larger-than-life opportunities of entertainment, fun and engagement.”

Masked man DJ BL3ND has a staggering 360 million YouTube views and more than 4 million Facebook followers for his crazy videos and electrifying live sets. He’s the record-holder on Billboard’s Uncharted Chart, holding the top spot for 62 weeks; and was also named SoundCloud ‘Artist of the Year.’

Joining him is American DJ/producer duo Bassjackers which comprises Marlon Flohr and Ralph van Hilst. The duo has remixed for Rihanna, Enrique Iglesias and Moby; and performed in Ibiza alongside Tiësto, and in Las Vegas alongside Afrojack, and continue to tour around the globe.