Adidas planned an exciting event for the launch of its brand centre in Panjim, Goa. The iconic brand tied up with Sunburn to bring Dutch DJ and producer Alavro to play at the event. Supporting Alvaro was India’s very own Zaeden and Shaun Moses, while MC KC Jones hosted the event. For those who wanted to attend the party, all they had to do was type 'AD ADIDAS@GOA' in their mobile phone and send it to 56060. They would then receive a code/invite which would avail access to the launch event.
The Panjim store which opened over the weekend hosted artists like Alvaro, KC Jones, Zaeden and Shaun Moses.