Fevicol bonds over 30,000 woodworkers with a unique initiative

Marketing | March 20, 2015 | News


Fevicol recently bonded over 30,000 woodworkers and contractors with a unique pan-India community initiative. These participants donated a day’s labour free of cost to repair and refurbish furniture at around 800 NGOs, beneficiary schools, hospitals and institutions for underprivileged children.

Organized under the auspices of the Fevicol Champions Club (FCC) this exercise impacted and benefitted the lives of over 50,000 children in more than 180 cities across the country. Pidilite extended its support to the participants by providing them with the tools and materials required for carrying out the repair work.

The FCC members have gone out of their way to undertake various initiatives for the needy community including creating a special type of sound proof plywood in classroom for students of deaf and dumb schools, undertaking free repair work, building cement and china benches at a 100 year old crematorium supporting through flood relief funds, among others.

Commenting on the initiative, Vivek Subramanian, CEO, Fevicol Division, Pidilite Industries said: “Due cognizance must be paid to the fact that these individuals themselves are not economically empowered, but are taking this valiant step to help society using their skills and intellect. We are more than happy to play our part in this initiative and bring a smile to the myriad underprivileged children all across India.”

FCC serves as a platform for the carpenters and their families to learn and enhance personal and professional skills to further expand their business. In the past, the club has undertaken various activities such as training workshops, self-development programs, medical camps, religious celebrations, CSR initiatives, etc.

FCC will be also organizing other host of social welfare activities including Swaach Bharat Abhiyaan – a cleanliness drive at various cities, Maha-Mela ­­­– a platform for woodworkers to come together and gain technical knowledge, Shiksha Samman - a scholarship programme for 10th/12th std students of woodworkers and FCC Maha Milan – a networking opportunity for office bearers of various chapters to come together.

These contractors donated a day’s labour free of cost to refurbish furniture at close to 800 NGOs, beneficiary schools, hospitals, etc.

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