Solomon Wheeler

Lava appoints Solomon Wheeler to head marketing

Industry Watch | March 19, 2015 | News

Lava

Indian handset-maker Lava International has recently announced the appointment of Solomon Wheeler as its Vice President & Head - Marketing & Communication. He will look after all marketing and communication activities of Lava Mobiles in the domestic as well as international markets.

In his last role, he was with SpiceJet as Head of Brand & Marketing across India, SAARC and UAE. At SpiceJet, Solomon led several differentiated marketing initiatives that had a huge impact on the business. He was associated with the airline for over five years. Prior to SpiceJet, Solomon worked in Airtel as part of the marketing team in Delhi.

Over the past 14 years Solomon has worked across diverse industry sectors. Having worked in leading agencies such as Leo Burnett, Euro RSCG & Chiel Communications, he has spent the initial years of his career as an advertising professional serving brands like Samsung, Coca Cola and Dabur followed by stints at Airtel and SpiceJet.

Speaking about the appointment, Hari Om Rai, Chairman & MD, of Lava International said: “We are pleased to welcome Solomon into the organization. Solomon is a seasoned marketing professional with deep domain experience in different roles and capacities. We are confident that his expertise and enthusiasm will bring great value going forward as brand Lava aims to take a giant leap in the coming fiscal year.”

Commenting on his new role, Solomon Wheeler said: “The Indian mobile handset industry is very dynamic and is undergoing a transformation. Lava International has played a key role in this change so far and I am extremely excited to be a part of the brand at an important juncture. This category in itself offers a lot of challenges and opportunities at the same time. Consumers are always at the core of our business and we intend to create differentiated yet relevant marketing campaigns to connect and build a deep relationship with the target segments.”

Wheeler, who was earlier at SpiceJet, has taken the post of Lava’s Vice President & Head – Marketing & Communication.

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