KidZania rolls out the 2nd edition of its Zuperstar property

Marketing | March 19, 2015 | News

KidZania Think Events

KidZania Mumbai rolled out the second edition of its property ‘KidZania Zuperstar’, a kids talent hunt, at the KidZania Facility in R-City Mall in Mumbai. Think Events executed the main legs of the competition, the semi-finals and finale.

While last year’s edition was limited to singing, this year the brand opened doors to all kinds of performers. KidZania had singers, dancers, drummers, magicians, actors and an overwhelming response of 3500 participants.

After a month of auditions, 29 children across various categories were shortlisted for the semi-finals. The event was divided into 3 segments - at the end of every segment there were energetic performances by last year’s winners and the ‘Zupervisors’ of KidZania. The winners of this year’s competition received exciting prizes from Shiamak Dawar’s Dance institute, Furtados and Club Mahindra.

Commenting on the event, Gayatri sundaram, Head – Content & Experience, Kidzania said: “This year, with KidZania Zuperstars, we have upped the level of our global variable program and opened doors to every kind of talent. We found active involvement from parents who helped produce each act to perfection and left no stone unturned to give their child the right tools to showcase the talent. Think Events helped execute this yet again, effortlessly.”

Speaking about the execution of the show, Sushant Bhat, Manager - Event Services, Think Events said: “Managing it for the second consecutive year we ensured that we worked towards overcoming the challenges we faced last year and delivered a notch higher. This year since the facility was operational prior to the event, the set design had to be immaculately mapped and planned. Despite extremely tight deadlines, we managed a setup which was spacious enough for dancers and yet adhered to the rules of KidZania ensuring high standards of safety for kids to perform.”

Think Events was appointed to execute the competition, which saw an overwhelming response of 3500 participants.

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