MINI launches the 'Cooper S' at Aamby Valley’s airport

by  EVENTFAQS Bureau Marketing | March 17, 2015 | News in Brief

MINI Encompass

The MINI Cooper S was launched in India at an exclusive driving event held at Aamby Valley yesterday, March 16. The event, executed by Encompass, was held to showcase the ‘Go-Kart Thrills’ that the car brings about.

Philipp von Sahr, President, BMW Group India said: “MINI never stops to surprise you. Just when you thought we could not possibly make the new MINI any more exciting, we did exactly that. MINIs have always had a knack for speed and agility and the new MINI Cooper S takes that passion even further. The powerful MINI TwinPower Turbo four cylinder engine takes the classic MINI go-kart feeling to new heights as it revels in the mind-blowing force of increased power and acceleration. The new MINI Cooper S is furiously fun and ready to dominate the Indian streets like never before.”

The new MINI Cooper S is available at MINI dealerships across India as a CBU (Completely Built-Up) unit from March 16 onwards. The all India ex-showroom price of the new MINI Cooper S is INR 34,65,000. The MINI was made big by its size – or lack thereof. Everything about the new MINI too, has been designed to make it compact, agile and unmistakably MINI.