YouTube, Pepsi, HP and Branded return with the FanFest
by Dharm Patel Entertainment | March 10, 2015 | News
YouTube Pepsi HP YouTube FanFest
YouTube, Pepsi, HP and Branded recently announced the return of the YouTube FanFest to Mumbai, an exclusive live show bringing together established and emerging YouTube stars from India and around the world. The fest, which debuted in India last February, provides fans with the unique opportunity to meet their favorite internet heroes in person. This year, YouTube FanFest is set to take center stage on March 20 at the SVP Stadium, NSCI, Mumbai.
Over 6,000 fans will get to see some of YouTube's biggest stars, local internet sensations and up-and-coming talent performing live on stage. This year’s show features a dynamic mix of music, comedy, dance, fashion and even cooking, all together on one stage. The stellar line-up for the YouTube FanFest Mumbai encore features 24 widely popular YouTubers, including East India Comedy, Superwoman, Bethany Mota, Jus Reign, Kanan Gill, Biswa Kalyan Rath, TVF ONE and others.
Commenting on the property, Gautam Anand, Director of Content and Operations, YouTube Asia-Pacific, said: “Over the past year, we’ve seen popular Indian creators emerge on YouTube and excite people around the world. We’re bringing YouTube FanFest back to Mumbai for a second showing to celebrate this new generation of YouTube stars with some of YouTube’s most passionate fans in Asia.”
Speaking about Pepsi’s association with the fest, Vipul Prakash, Vice President - Marketing, PepsiCo India, said: “Youngsters today are creatively inspired, not scared of new experiences and eager to live life in the now. Consumers and brands across the world are stepping it up to make great things happen through collaborative innovation and a sense of disruption that’s soon becoming a ‘norm’. For us, the YouTube FanFest exemplifies all of this and stands for original creativity and the young consumer taking control. These values perfectly embody the Pepsi consumer. We are extremely excited to partner with the YouTube FanFest this year, and in true ‘Live It Abhi’ style, we look forward to cheering the creative, inventive and spirited young consumer.”
Commenting on HP’s association with the fest, Lloyd Mathias, Marketing Head, Printing and Personal Systems, HP India, said: “India has one of the youngest populations in the world, and through YouTube FanFest, HP is able to connect with this new generation who are bending the rules as they go about creating and enjoying content. Keeping millennials’ needs in mind, HP has a range of stylish, yet productive notebooks, tablets and hybrid devices that will enable them to bring their creativity to life and go that extra mile.”
Producing the fest, Jasper Donat, CEO, Branded, commented: “This FanFest in Mumbai is going to be the largest FanFest ever. More stars, more fun and more screaming fans in one of YouTube’s largest Asian markets.”
To make the day more memorable, fans will have chance to get up close and personal with the stars through promotions run by the YouTubers themselves. Excited for the show, Kanan Gill said: “Biswa and I are extremely excited to host the second-ever FanFest in Mumbai, to see fans who like our work, and to meet other creators from around the world who we are fans of! We’re counting down the days.”
All general admission tickets made available last week were snapped up within four hours. Further tickets will be made available in the coming days via sponsors and announcements on all social media. For those who can’t make the live show, YouTube FanFest will be livestreamed at http://www.youtube.com/fanfest.
Here’s the full lineup:
Being Indian *
East India Comedy
Elton J Fernandez
Enna Da Rascalas
Kanan Gill & Biswa Kalyan Rath
Kurt Hugo Schneider
Slum Gods *
The Surfing Violinist
The Viral Fever
88KeysToEuphoria - Aakash Gandhi
* These YouTubers will only appear around the show but not on stage.
The 2nd edition of the show will be bringing YouTube stars from India and around the world, in Mumbai at the SVP Stadium.