Pepsi MTV Indies and Live Viacom18 come together for Spiro

Entertainment | March 5, 2015 | News

Pepsi MTV Indies Live Viacom18 Spiro

Pepsi MTV Indies is all set to celebrate its first birthday as India’s go-to platform for everything indie. Along with Live Viacom18, the brand has come up with a unique indie experience called ‘Spiro - An MTV Indies Takeover’.

From April 1 to 4, Spiro will take over the city of Mumbai with multiple events across music, comedy and film. Beginning at the extreme ends of the city, Spiro will weave its way towards the centre, showcasing the best of contemporary indie culture along the way. It will culminate in a day-long cultural takeover of Mehboob Studios featuring film screenings, stand-up acts and a line-up of musicians that has its headlining act as Grammy-nominated electronica producer Pretty Lights. With this, Pepsi MTV Indies seeks to bring alive experiences with the aim of bridging the gap between artists and the audience. Tickets are live on MeraEvents.com.

Speaking about the property, Aditya Swamy, EVP and Business Head, MTV said: “The first year has been so heartening that we are ready to take our next big leap with the announcement of our landmark live experience. Our goal is to connect all our platforms seamlessly and this is an opportunity for us to do just that. The world of sub-cultures is exploding and we are excited to be right at the heart of it, firing up this revolution. Set Up. Discover.”

Commenting on the launch of this new property, Jaideep Singh, SVP and Business Head - Integrated Network Solutions, Viacom18, said: “Live Viacom18 has over the last two years built iconic music properties in the genres of electronic, rock, alternate, Bollywood, comedy, etc. With the launch of Sprio, we have moved into the indie music space which is coming of age with huge interest amongst youth and it aims to connect our audience from across diverse music and cultural genres. Having Pretty Lights as our headliner is an indicator of the kind of line-up that Spiro will have. This is our first big step in the indie music space and we are sure that consumers will love the on-ground experience around the music.”

Pepsi MTV Indies that launched a year ago, today reaches about 25 million homes and 10 million weekly viewers across the country through its TV channel, and has also launched a specially designed app and website (www.pepsimtvindies.com) that facilitates music discovery. It is associated with a radio channel Radio One 94.3 FM for an exclusively weekly indie music show, with Blue Frog for a monthly Indie showcase Ribbit as well as several other live concert and festival partnerships to take the indie spirit far and wide.

 

 

 

 

Spiro will see producer Pretty Lights headline the four-day property, which will celebrate subcultures through music, comedy and cinema.

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