Gujarat Tourism to conclude Rann Utsav 2014-15 this week

Industry Watch | March 3, 2015 | News

Gujarat Tourism Rann Utsav Lallooji and Sons

Gujarat Tourism is currently holding a celebration at the largest tent city with 375 luxurious AC tents situated in the heart of the Kutch District - The Rann Of Kutch. This three-month celebration, rightly called the Rann Utsav 2014-15, started on Dec. 1 2014 and will conclude on March 5 2015. The spectacular site of a glistening white Rann under the full moon along with various glimpses of Kutchi culture, handicrafts and outdoor activities have made this desert carnival a perfect holiday destination.

A cultural extravaganza that travels to different parts of Kutch, the fair, operated by Lallooji & Sons holds a kaleidoscope to various art forms that reflect and capture the uniqueness of the region. So far, over 20,000 tourists from across the world flocked to the fair.

Lallooji & Sons being the official event company working for this project since 2008, looked after all the aspects beginning with the strategic planning of the event (marketing, on-ground) to the production and execution.

A 550-strong staff has been hired to stay during the event period in the tent city providing efficient hospitality, entertainment, stay and food to all guests. Through this event the organizers promote local Kutchi handicraft which also helps the localities in their employment.

The major USP of this event is the spectacular site of naturally spread white salted sand. The whole tent city is spread across 5 lakh sqms of deserted area with all facilities provided by a 5-star resort in a Kutchi manner. The fair's activities include ATV rides, para motoring, yoga, spa, kids zone, leisure club, lounges, etc. The fest also saw various VIPs visit, like the Vice President of India Mohammad Hamid Ansari, Governer of Gujarat O.P.Kohli and many others including actor Satish Shah.

 

 

 

 

Managed by Lallooji & Sons, the three-month long carnival is taking place at the spectacular white Rann of Kutch in Dhordo.

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