ZeeQ reaches out to nearly 90,000 kids through Kahaani Express
by Dharm Patel Marketing | February 26, 2015 | News
ZeeQ Zee
ZeeQ recently concluded Kahaani Express, a unique initiative honing the story telling skills of children. The pan-India inter-school initiative provided children an exciting opportunity to use their imagination and bring out their creativity.
The channel reached out to nearly 90,000 children from classes 2nd to 7th in over 200 schools across 10 cities in a span of 3 months. This school contact programme had specially designed sessions for primary as well as secondary school students. An expert story teller would conduct the storytelling session which included specially designed picture panels, story development techniques with props along with workshops under the guidance of facilitators. That’s not all, every participating school got a special memento on behalf of ZeeQ.
Commenting on the initiative, Aparna Bhosle, Deputy Business Head, Zee said: “Storytelling is a great way to connect. It’s a platform through which a child can emote and evoke thoughts besides being fun, it enthuses, both the teller and listener. ZeeQ’s objective has always been to provide ‘mindfull-masti’ and Kahaani Express is another step forward in this endeavor. Through Kahaani Express, we aim at nurturing this amazing quality of storytelling in children at an age when their minds are highly impressionable.”
To promote the initiative, ZeeQ had a pan-India 360 degree marketing campaign which touched upon various medium such as on-air, digital and on-ground. The channel also conducted a story writing contest on-air as well as online to give other kids an opportunity to showcase their creativity.
The initiative promoted the art of story-telling among children in over 200 schools across 10 cities in a span of 3 months.