Aditya Birla Group sets up a stall at ‘Vibrant Gujarat’
by Dharm Patel Business Events | February 12, 2015 | News
Aditya Birla Group Fountainhead Entertainment
Vibrant Gujarat is a Global Business Hub that is an ideal platform for knowledge sharing, social and business transformation. The summit is an ideal convergence for other states and other countries to showcase their strengths, highlight business opportunities, facilitate knowledge dissemination etc.
It also provided an attractive opportunity to its participants to understand the potential of Gujarat in various
sectors. The 7th edition of the week-long summit took place at Mahatma Mandir, Gandhinagar, Ahmedabad. Aditya Birla Group (ABG) set up a stall at the event and appointed Fountainhead to manage the same.
The agency was required to translate the theme of ‘Big On Life’ through a 360sqm stall. The design had to communicate the overall theme in terms of the group’s objectives and individual achievement of three ABG brands - Ultratech, Birla Cellulose and Hindalco. As all the other conglomerates were present, ABG also wanted to showcase its strength and position in the market through the three individual brands.
Commenting on the stall, a Fountainhead spokesperson said: “We have been doing events for ABG since a decade. ABG as a group aims to touch the hearts of every individual and hence wanted to bring out this aspect as a theme for their stall ‘Big On Life’. We had to make sure that each of the three ABG brands stood out, but yet remained a part of the overall theme.”
Fountainhead, which has been doing events for ABG since a decade, managed the ‘Big On Life’ themed stall for a week.