MTV Bloc Party to make a massive comeback across 12 cities
by Dharm Patel Entertainment | February 3, 2015 | News
MTV Bloc Party MTV Karbonn Smart
After holding a very successful inaugural edition in 2013, the Karbonn Smart MTV Bloc Party will be back with the mantra ‘The More, The Better’ in March. This year, the party goes national with a 12-city tour - it’s the kind of party where you don’t have to go out, the party comes to you, right in your own bloc!
The two-day musical extravaganza will be hosted by Nikhil Chinapa and will have the best of international and Indian electronic DJs spinning music across all electronic genres like dubstep, trap, progressive, deep house and much more. Extravagant soirees with the world’s best DJs and massive night parties spread out across the whole bloc would surely be a delight for the dance music fans in the city. The pass/wrist-band will allow the party hoppers access to all the night parties happening in the bloc and club-hop with MTV’s hop-on-hop-off Bloc Party cabs that will ferry revelers across venues to ensure seamless transition.
This year, to find the perfect location for the party, MTV will be having 20 scouting pre-parties across 12 cities such as Mumbai, Delhi, Ahmedabad, Jaipur, Kolkata, Chandigarh, Pune, Bangalore, Hyderabad, Indore, Lucknow and Ranchi. Through the month of February, these cities will see gigs by Nucleya, Nawed Khan, Lost Stories, DJ Sa, Rohit Barker, Tuhin Mehta, DJ Inferno, Folic State, Qwiver, Bajje Squad and Ez Riser. Attendees at these parties will have to show MTV why their bloc makes for the perfect venue for Bloc Party and they might just impress the MTV team to bring it to their city.
Speaking about the property, Sumeli Chatterjee, Head – Marketing, Media & Insights, MTV India, said: “Bloc Party is so much more than just any party - one ticket gives access to multiple parties and a feast of a dance music extravaganza. The party is built around the city and all its uniqueness. It’s about the best of dance music that is served right at your doorsteps. Step out of your home/ office/ college and step right into in a massive dance party - all right in the middle of the bustling city. With the sundown, the party spills out to the whole bloc and so does the madness. Imagine a crazy club-hop where the entire bloc will party with you and the music follows you. We’re playing with music, light and geometry to provide a fun audio-visual experience to people like never before. With the madness spreading to twelve cities, one can only imagine how crazy this edition of the MTV Bloc Party is going to be!”
Talking about Karbonn’s association with the property, Shashin Devsare, Executive Director, Karbonn Mobiles said: “MTV has the finger on the pulse of the youth and by partnering with the channel on exclusive concepts like MTV Bloc Party, we are looking forward to reaching out to the urbane youth who prefers to be connected with their peer groups 24X7 and enjoys innovative technology. By combining cutting-edge mobile technologies with the best of music and dance experience, we at Karbonn endeavor to bring the consumers larger-than-life opportunities of entertainment, fun and engagement.”
In its first edition, MTV Bloc Party created the longest running party with twenty hours of dance music set smack down right in the heart of the part capital, Mumbai. One ticket that provided access to multiple parties in a single bloc - in Juhu - set the whole city dancing right by the sea. Headlining at the event were none other than DJ Alesso, ranked amongst the top 20 DJs in the world and named as the DJ to watch out for by MTV International. Also performing live were Deniz Koyu, Jean Elan, Cosmo Klein, Simon Dusmore and Shovel amongst others.
With the first edition in January 2013, the second edition, with title sponsor Karbonn Smart, is all set to roll out this year.