Lava launches its powerful Iris Fuel 60 smartphone

Marketing | February 2, 2015 | News

Lava Vibgyor Brand Services

Lava International, a growing Indian mobile handset company, introduced its ‘powered for the long run’ Iris Fuel 60 smartphone featuring 4000 mAh battery. The press launch, executed by Vibgyor Brand Services, was held to educate and empower the consumers of frequent charging problems that have become quite a norm for smartphone users.

To promote the USP (powerful battery) of the smartphone, Vibgyor created an AV showcasing a marathon which was shot in various parts of the city, by a contest winner. Just when the AV ended, the winner entered the conference room holding the Lava phone, thus depicting powerful and superior battery and hands over Iris Fuel 60 to the brand’s international MD, who then announced the launch of the phone.

Speaking about the event, Ankur Gauri, Project Head, Vibgyor Brand Services, said: “Vibgyor’s idea of the special showcase for the launch is what had us very excited about the concept. It was all about being ‘powered for the long run’ - everything that the Iris Fuel 60 stands for. This was a great way to launch this futuristic smartphone.”

Commenting on the phone, Sameer Srivastava, Marketing Head, Lava International said: “Smartphones have progressively become an integral part of our daily lives and drive a lot of tasks for us. Iris Fuel 60 has been carefully designed to meet crucial needs of users and provide a relief from all battery and power bank hassles.”

Coming to other specifications, Lava Iris Fuel 60 features a 5-inch HD IPS display with Gorilla Glass 3, 10MP rear camera, 2MP front shooter and Android 4.4. The phone is powered by 1.3GHz quad-core processor and packs 1GB of RAM, 8GB of internal storage, microSD card slot and 3G.

The event, executed by Vibgyor, was held to educate and empower the consumers of frequent charging problems that have become quite a norm.

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