Grohe appoints Vibgyor to execute its annual meet in Chennai

Marketing | January 30, 2015 | News

Grohe Vibgyor Brand Services

Vibgyor Brand Services recently won a multi-agency pitch to execute Grohe’s Annual Meet in Chennai earlier this month. The two-day event was significant since Grohe announced its entry into the ceramics market and needed to communicate the same to all its key stakeholders, including channel partners and employees.

Vibgyor created an online application as a precursor to the event where each of the employees were asked to fill in what they felt the future is for them. The data was then used to engage employees during the team building activity at the event.

The main conference comprised a majestic 50 ft. x 12 ft. LED screen as the backdrop with various other visual elements to support it. All guests were required to register using RFID tags and get their photos clicked at the entrance. As they entered the hall they were greeted with a welcome note on the screen with a picture of them on display.

The conference began with a unique team building activity using light bending, wherein all the employees were divided into groups and they were given the task of creating the theme of the conference using a point of light. Various interactive videos were created and the central theme of the conference - ‘Future is Us’ was unveiled at the end of the activity.

This was followed by a motivational session by author Priya Kumar. The main entertainment of the first evening was provided by the employees themselves through a specially choreographed talent show - ‘Grohe’s Got Talent’. This was interspersed with electrifying performances by Stephen Devassy.

The second day started with the employees’ conference and dealers’ registrations. After an enlightening session for employees and partners, the evening saw the distribution of awards for the partners. This was supported with entertaining performances by Zenith dance group and Funny Boys. The night concluded with a gala dinner and a DJ set.

Speaking about the event, Ramesh Kaushik, Marketing Head, Grohe India said: “Grohe takes immense pride in its relationship programs and our annual partner conference carries great importance, ensuring we engage our partners on the right platform in the right brand ambience with an effective messaging strategy. At this platform all our internal and external stakeholders come together under one umbrella and engage in a meaningful dialogue towards a common objective as ‘One Team’. The ideation and conceptualization by Vibgyor was very impressive and we felt them to be the right fit as a valued partner. Vibgyor truly lived to its reputation and delighted, all alike at the event with its presentation and execution. They supported us all the way from team building activities to technology integration and entertainment! The encouraging feedback from our partners and employees is a live testimonial to this.”

Commenting on the event, Ankur Kalra, CEO, Vibgyor Brand Services said: “The client asked us to wow the audience using various innovations at this event, and that’s exactly what our team ensured, with the - large screen, stage setup, RFID registration, social media integration, logo unveiling using light bending, the flux wall and video pods with online photo tapping facility. We hope to continue creating innovative experiences using the latest technologies for all our forthcoming events.”


The brand announced its entry into the ceramics market and needed to communicate the same to all its key stakeholders, including channel partners and employees.

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