Groupon India partners with India Beach Fashion Week 2015
by Aanchal Dhawan Marketing | January 27, 2015 | News
Groupon India Beach Fashion Week
Groupon India, the leading daily deals website, has joined hands with Gionee India Beach Fashion Week to offer aspiring fashion designers a chance to unleash their creativity and showcase their winning design at the popular fashion week, scheduled from Feb. 5 to 7 in Candolim, Goa.
Interested candidates can register for the contest by purchasing the deal on Groupon.co.in
, priced at Rs 0. Once registered, candidates are required to send in sketches and photographs of their design work along with a detailed portfolio. The top 10 shortlisted contestants will then be invited to send in their designed garments, which will be judged by popular designer duo Falguni and Shane Peacock. The garments will be judged on criteria such as – innovation, detailing, wearability, resort wear design sensibility, and creativity. The design which receives the maximum points based on this criteria will be announced as the winner.
The winner gets to creatively showcase their designs on mannequins or a pop-up store, featuring their name, on all three days of Gionee India Beach Fashion Week 2015. The winner will also receive an exclusive “All Access Pass” to the fashion show for all three days, and runners up to the contest will receive VIP passes to the event. The last day for submitting entries is Jan. 29 and the winner will be announced on Feb. 1.
Conceptualized and owned by the UVAR Global, this property will transform the pristine Candolim into an ultimate fashion, retail and party destination for all fashion and fun lovers. Showcase by 30+ designers, more than 50 pop-up shops, foot-tapping live music and 3 luxe post-parties are juxtaposed to keep the media and attendees entertained and satiated.
Commenting on the partnership, Ankur Warikoo, CEO, Groupon India said, “We are delighted to partner with Gionee India Beach Fashion Week, to offer the budding talent an exciting platform to show case their creativity. Groupon values this association and hope to explore more opportunities in the future as it is the first time that we have stepped into the fashion industry. Also, we have always received impressive response for our Rs.0 deals from our customers and by offering such deals we aim to support the budding talent of this country.”
Speaking about the association, Pallav Ojha, Co-founder & Chief Creative Officer, Gionee India Beach Fashion Week said, “It gives me immense pleasure to associate with Groupon India who have taken up this unique initiative at this unparalleled platform. Our core team has pooled their vast experience and talent into the conception of IBFW. I invite you to come experience and enjoy fashion, art, culture, and Goan hospitality at IBFW '15."
Conceptualized and owned by UVAR Global and presented by Gionee Smartphones, the IBFW is all set to roll out in Goa from Feb. 5 to 7.