Dr. Fixit launches ‘DOST’ activation for contractors
by Dharm Patel Marketing | January 27, 2015 | News
Dr. Fixit Pidilite
Dr. Fixit, the construction and waterproofing expert from the house of Pidilite India, launched its on-ground activation through a mela in Pune. The initiative comprises vans called DOST- Dr. Fixit On Site Training - which will visit the construction sites of contractors to train and educate them about the four step process of waterproofing a new house.
The van was launched through a mela which had activities for contractors to understand the advantages of building waterproof homes and how an on-site training will help them with correct usage of the product. The mela had practical demonstrations of the benefits of using Dr. Fixit products and how it helps in faster application, saving time and the cost of labour.
Commenting on the campaign, Sanjay Bahadur, Global CEO, Construction Chemicals Division, Pidilite Industries, said: “We believe in providing consistent training and education for right application practices. Through this on-sight training van we wish to connect to contractors and helping them through each stage of construction. The van will demonstrate it to them that our products are extremely simple to use and adopting them will benefit their business in the long run. This will also ensure that there is no loss in communication from contractor to his team.”
Creating leakfree homes is a simple four-step process to take care of all the critical areas in a house which needs waterproofing. The van will travel to new construction sites in the city and educate contractors and their teams about the proposition.
It was a unique initiative to educate contractors about the four-step procedure to create