Promodome puts together PM Narendra Modi's Rally in record time
by Kanika Mehta Business Events | January 22, 2015 | News
Promodome Narendra Modi
Team Promodome was up against huge odds when they were called in to get Ramlila Maidan ready for PM's rally of January 10.
Everything was created from scratch; stage design, defining of enclosures, signages across the ground seating arrangements for dignitaries and VIPs, on stage as well as designated enclosures, posters, cut outs, and a whole lot more. All the while factoring in the essential point - this being PM's rally, everything had to be first scrutinized by security before going through.
Setting the stage for political rallies involves huge amount of work. And it is not merely about the scale of organization or multiplicity of things that need to be done. It is often more about having to do a massive amount of work in a very short span of time
Team Promdome, despite knowing that they were against these odds, decided to up the ante for itself by recommending that a massive BJP flag be put on the ground - mounted on a 50 feet high pole and 10x15 feet in dimensions.
Ordinarily, putting such a flag up would need a minimum of 7 days. Team Promodome squeezed the entire operation into two days which included getting the flag printed on special cloth in Mumbai and having it flown in. The flag was one of the highlights of the rally.
Along with the flag, the team recommended that the ground be adorned with cut outs of Modiji and Amit Shah. Nearly 50 cutouts, between 20 and 28 feet in height, were printed overnight.
Ramlila Maidan was the temporary office for the agency for about 5 days, with a team of designers, writers, event managers camping there with computers, data cards, printers etc.
As Sandiip Kapur, President, Promdome Communications put it: "At the end of the day, we are proud of the fact that we pulled it off, even as we were up against huge odds. I thank my team of 15 plus people who worked day and night to make this operation successful. And, with this experience, we are ready to take on bigger events, not just political rallies."
Team Promodome was up against huge odds when they were called in to get Ramlila Maidan ready for PM's rally on Jan. 10.